Green Wick

Green Wick is a conceptual branding project for a small sustainable candle company. This thesis explores how visual identity can communicate eco-conscious values through clean, minimal design and earthy aesthetics. I developed a cohesive brand system—including logo, packaging, and promotional materials—that emphasizes natural materials, calm tones, and reusable design elements. The goal was to create a visual language that resonates with environmentally aware consumers while reflecting the warmth and simplicity of the product.